Services
LAKE WAVE specializes in subcontracting for marketing agencies and advertising agencies. Our bread-and-butter is producing branded video content for end clients across a wide variety of industries, non-profits, and governments.
We also offer our hard-won expertise in podcast production, business development, and marketing consulting.
Podcast & Audio Ad Production
With Americans now streaming 773 million hours of podcasts each week, podcast advertisements are an effective and affordable way for brands to reach their exact target demographic, geo-targeted, who may not watch as much traditional media. Most importantly, 44% of weekly podcast listeners say they purchased a product after hearing a podcast ad.
Lake Wave’s experience in the podcasting space comprises dozens of produced podcast ads, plus a complete season of a podcast financed by Wondery, a premium paid platform founded by Amazon. We currently have two new podcast productions in the works for 2026.
Video Podcasts
On the cutting edge of content innovation, more than half of podcasts are now recorded on camera and streamed on YouTube — and these video podcasts are poised for massive growth. In 2025 for the first time, more than half of Americans say they have consumed a video podcast.
Podcasts are a proven and still-growing market for advertisers, but the organizations and brands that really achieve a first-mover advantage in 2026 will be the ones that commission video-supported podcasts of their own.
Some companies are already paying fake podcasters to create ad-supported content with the appearance of a podcast, but without a genuine, organic, and enthusiastic audience base, they risk getting lost in the algorithm. By controlling the medium itself, rather than fighting for ad space on someone else’s show, your clients can position themselves as the unquestioned subject matter experts that their customers turn to for information and advice.
Marketing Consulting
The best marketing sometimes requires a more holistic and unified approach, which can make it a challenge for companies to silo out media production to a third party.
That’s why at Lake Wave, we don’t think of ourselves as contractors. We prefer to embed ourselves in your agency’s team, and we pride ourselves on pitching in as team players wherever and whenever we can help. We happily work with agencies to develop bespoke and visually appealing Marketing Plans for their clients.
Outside of media production, we specialize in consulting for the food and beverage industry, as well as municipal governments and nonprofit organizations.
Business Development
From time to time, a great marketing campaign reveals the potential for a client company to build out an entirely new stream of revenue — if only the business had the internal bandwidth to take on the challenge.
From helping a TV executive launch an independent film studio, to overseeing the redesign and simultaneous remodeling construction of eight restaurants, Lake Wave’s team has the project management expertise, cross-disciplinary rolodex, and dogged determination to help your clients build the systems, processes, and infrastructure necessary to take the wildest dreams in your marketing plan and bring them to life.
Branded Documentary-Style Content
Major production companies across the country trust Lake Wave to loan out our production services on films and tv shows for some of the biggest streamers and studios in the business, including MTV, Comedy Central, Netflix, Hulu, Warner Bros, E!, and Nickelodeon.
We bring the exact same experience and enthusiasm to producing advertising content for your clients. Lake Wave specializes in authentic, compelling, documentary-style content. Our passion is showcasing Midwesterners and their companies – especially in the Great Lakes region – to bring their stories to the world.
If you don’t currently offer video production services to your clients, there has never been a better and more affordable time to start. And if you’re focused on only TV and radio, your clients are missing out on the biggest share of the market. Utilize our services to bring a new and effective offering to your marketing and advertising clients.
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